Visit us on stand 27 at MedTech Expo

Visit us on stand 27 at MedTech Innovation Expo

Genetic Digital - MedTech Innovation Expo
Genetic Digital
are going to be exhibiting at this year’s MedTech Innovation Expo at the Ricoh Arena, Coventry on the 20th & 21st April.

As specialists in developing web and mobile solutions for the healthcare, pharma and medical device sectors this will give attendees a great opportunity to come and talk to us and learn more about the mobile apps we have built for our clients.

We’ve developed apps that interface with medical devices; taken apps through CE Marking and built sophisticated online ordering systems.

Win an Apple WatchWe will also be giving you the opportunity to test our demo app which connects to a medical device and by doing so you’ll also be entered into our prize draw to win an Apple_Watch_official_logo.sMALL.fw.

Terms & Conditions Apply

Visit us on stand #27 or arrange a meeting with us in advance.


Genetic Apps partner with Fertility Focus

Genetic Apps is proud to announce that it has been chosen as mobile development partner for the OvuSense line of infertility products marketed worldwide by Fertility Focus.

Nearly everyone carries a smartphone around with them these days and the rapid evolution in wearable devices coupled with the need for critical data delivered to the patient is at the heart of this partnership.

Robert Milnes, CEO of Fertility Focus, comments: “We chose Genetic Apps because they already have a deep understanding of the needs of the medical device market, patients and clinicians.   There is an increasing feeling in the medical profession that too many mobile products have been launched with insufficient clinical data and testing.   Creating a robust mobile architecture is essential to ensure medical devices provide real value and are adopted.”

The OvuSense line will evolve over the coming years to improve women’s health in a number of revolutionary ways.

For more information about OvuSense visit


Healthcare Apps Europe 2014

Genetic Digital chairing a roundtable session at Healthcare Apps 2014

Russell Hughes, Operations Director at Genetic Digital will be chairing a roundtable discussion about how to develop and successfully launch a health and medical app at Healthcare Apps Europe 2014.

Some of the key areas that he will be getting the audience to consider when developing an app will include:

  • Mobile Website vs Appdo you really need an app or could a responsive website that works across multiple devices be a more suitable digital solution? Getting the right mHealth strategy in place is a crucial first step.
  • Platform & Device  – which platforms such as iOS, Android, Microsoft and Blackberry do you build for and what devices such as smartphones and tablets do you design for?
  • Solution Designwhat type of app do you need? Do you build a hybrid, web or native app?
  • Integration – will the app need to integrate with any internal or external software systems or databases such as a patients information system or web API?
  • Compliance – will the app need to comply with the latest MHRA guidelines on compliance and be registered as a medical device?
  • Testing – how will you test the app and what steps will you need to put in place to ensure that testing is carried out in a comprehensive manner by the right people?
  • Marketing – how will you make your target audience aware of your app, will the app need to be supported by a marketing campaign and specific app promotion tactics like app store optimisation (ASO)?
  • Tracking – how will you track usage and downloads of your app and measure what impact it has had in helping you to achieve your business and marketing objectives?

The rountable session will give you the chance to discuss key topics and challenges in smaller, interactive groups. You will be able to share your own experiences and hear from others; benchmark; exchange ideas and get clear answers to specific questions. So, in order to make the most of these interactive sessions, you should come armed to share experiences and have questions at the ready!

 Visit Healthcare Apps Europe 2014 for more details about the conference and roundtable discussions.

Russell - BBC interview

Genetic Digital interviewed by BBC

Russell Hughes interviewed by BBC News about the EU Green Paper on mobile health (mHealth)

On the 8th April Jeremy Howell from BBC News visited the Genetic Digital office to interview Operations Director – Russell Hughes about the EU Green Paper on mobile health (mHealth) that was being published on Thursday, 10th April. In the interview Jeremy asked for Russell’s views on healthcare and medical app compliance and how mHealth is reshaping the way healthcare is being delivered.

Click on the video below to view the interview

University of Southampton Liver Disease App

University of Southampton Liver Traffic Light Calculator App

Genetic Digital has completed development of the University of Southampton Liver Traffic Light Calculator iPhone App.

University Hospital Southampton NHS Trust

University of Southampton Liver Traffic Light Calculator App

The live ‘traffic light’ calculator is a test for liver disease suitable for community use that could enhance assessment of liver risk and allow rational referral of more severe disease to specialist care. The algorithm used within this calculator only works with assays done by University of Southampton University Hospital Trust. It must NOT be used with individual test results from other hospitals.

Liver disease develops silently and presents late with end-stage disease; as a result, one-third of new admissions die within the first few months, and death rates have doubled in the last 15 years.

To learn more about the App and to download it for free visit the iTunes store